Overview of the CPSM Certification Program:
Your marketing skills are vital to the lifeline of your firm. Every
day you further your company’s growth by identifying new project
opportunities, developing business relationships, and getting your
company’s name in front of prospective clients. That’s your job as a
professional services marketer. Now the Society for Marketing
Professional Services (SMPS), the recognized leader in education
and information for marketing professional services, offers a
credential that recognizes your achieved marketing expertise, the
Certified Professional Services Marketer (CPSM).
The CPSM credential is a voluntary certification designed to elevate
the professional standards in marketing and influence the future of
this vital field. Furthermore, the CPSM designation serves as a mark
of distinction for professional services marketers and business
developers, raising their standing with their employers, peers, and
the public.
A CPSM is recognized as an individual who has met a rigorous
standard of experience and expertise in marketing professional
services and has demonstrated their knowledge of the practice and
related disciplines through a thorough examination of marketing
competency. This individual further adheres to the ethics and
responsibilities of the profession as outlined in the CPSM Code of
Ethics.